Posted by DivingTop100 in Dive News

Speakers Announced for Free Dive Business Seminar


“Getting And Keeping More Customers”


Our World Underwater FREE Business Seminar

Saturday, February 18, 8:00 am – 10:00 am

Hyatt O’Hare, Room LAX A & B




Our World Underwater 42 is coming to the Rosemont Convention Center on February 18-20, 2012.  As usually the show is packed with a sold out exhibit floor with 229 booths and 173 exhibitors.  The show runs three days and will keep anyone busy all weekend long with workshops, seminars, exhibits, a Friday and Saturday Film Festival, children’s activity area, silent auction and an underwater photo contest.  Our World Underwater is an Midwest tradition and quality wise, is the best dive show in the country.  The host hotel is the Hyatt O’Hare and is connected to the Convention Center via a weather proof “gerbil tube.”   The Hyatt O’Hare offers a FREE shuttle service to and from the Chicago O’Hare airport.


OWU BannerBusiness and Retail Seminar and Panel Discussion:  Last year we drew about 30 people.  We are expecting more this year.  This year’s Seminar is all about “Getting More Customers and Keeping The Ones You Have.”  Our Guest speakers are experienced Business Owners and Consultants.  Every Business Owner, Marketing Professional and Exhibitor should attend this Seminar & Panel Discussion.  The Seminar is FREE but please RSVP.  REGISTER HERE  The room has a 50 person limit.  Invest 2 hours of your time and receive much more in return.  There will be a drawing for a 2 Night Stay and 2 Days of Diving in Costa Rica (offered by Bill Beard Costa Rica). 


PatHammer-200Patrick Hammer – Opening Remarks.  “What Retailers and Dive Business Owners Need to Know to Be Successful in the 21st Century.”  Patrick is the Owner of the Our World Underwater Show, Director of the Tim Early Foundation and co-Owner of Scuba Emporium.  He is a PADI Course Director and interacts with a lot of successful Retail Dive Centers around the world.  Patrick is well known throughout the diving community as a very successful entrepreneur.  There is no way that a business person like Patrick can wear as many hats as he does and get as much done in 24 hours as he has done for so many years without a sense of organization and focus.  Patrick gives us a first hand glance as to what it takes to get so many things done in spite of a downturn economy.  Read more…



Gene-200Gene Muchanski – “Reach More Customers Using Messages With Meaning.”  Gene is a Marketing Consultant to the Dive Industry and Executive Director of Dive Industry Association, Inc.  Gene has spent over 45 years diving, working and consulting for watersports companies in Manufacturing, Retail, Training, Shows & Events and Travel. He is a former Business Consultant for the University of Houston and a Retail Dive Center Owner.  Topic:   Gene will discuss ways to craft your marketing message to include a “Call to Action” that produces the correct buying decision from your customer.  Learn to get more done, in less time with state of the art tools and techniques that make your business more professional, productive and profitable.  Reach more customers in less time at a fraction of the cost of typical advertising campaigns.  Read more…



Rick-200Rick Stratton – “Integrating Your Marketing Vehicles For Maximum Results.”  Rick Stratton is Owner of the Dive News Network and Publisher of five Dive News Magazines; Northwest, Northeast Dive News, Mid-West, Southeast, and Southwest.   Rick produces the two annual Dive & Travel Expos in Tacoma, WA and Santa Clara, CA.  A retired Naval Aviator, Commander Stratton flew combat missions in the Gulf War.  Topic:  Rick will show us how to integrate multiple types of marketing vehicles using electronic, print, and face-to-face media for maximum effectiveness and lower costs.  Read more…





Gary-200Capt Gary Mace – “Marketing…Do I Have the Right Stuff?” Capt Gary Mace is a U.S. Coast Guard certified Captain with over 40 years of diving experience.  His diving certifications include Tri-Mix Diver, Instructor, and Course Director.  Capt. Gary is an SSI Platinum Pro 5000 recipient, Dive Boat Operator and Retail Dive Center Owner.  Gary is a certified Electrical Engineer and Software Developer. Topic: One of the best marketing tools you have available to you now is your current customer list. But how we use this information has been one of the biggest challenges for business owners today. We’ll explore ways to achieve this and some available tools that might help. Using them just might help attract, market, and keep those current customers coming back, while attracting new ones. Read more…




James-200James Sinkway – “Successful Dive Businesses Focus on Core Principles.”  With his background in business development, publishing and healthcare, this Master Diver and Registered Nurse understands the needs of his clients and delivers in a solid way.  James Sinkway leads the pack by creating fresh, vibrant and effective marketing campaigns for small businesses, specialty markets, and niche industries.  Topic:  James talks about the challenges dive businesses are facing today and the unseen force that is quickly chipping away at your dive business.  Read more …



Michael-200Michael Amico – “Diving Global”.  Michael Amico is a sales executive with over 15 years’ experience in software sales management with disruptive companies such as Oracle Corporation and SalesForce.com  Michael’s experience, since leaving his mid-western big ten roots, has taken him from the heart of Silicon Valley to emerging markets in the Asia Pacific.  During the past seven years Michael was directly responsible for launching several software offices in APAC and North America.  Topic:   Read more…










This Seminar is FREE but please register early to guarantee yourself a seat.  For more information on the seminar, contact Patrick Hammer at patrick@ourworldunderwater.com or Gene Muchanski at gene@diveindustry.net


For more information about Our World-Underwater 42, contact Jim Gentile, Show Administrator, 16336 South 104th Avenue, Orland Park, IL 60467.  Phone: 708-226-1614.  Fax: 708-403-5447.  Cell: 630-209-2445.  email: jim.gentile@ourworldunderwater.com  Web: http://www.ourworldunderwater.com  



Our World-Underwater 42 
Donald E. Stephens Convention Center
DATE: February 17-19, 2011
TIME: Friday, February 17, 5:00 pm – 9:00 pm
TIME: Saturday, February 18, 9:00 am – 6:00 pm
TIME: Sunday, February 19, 9:00 am – 4:00 pm
LOCATION: Rosemont, IL
Retail & Business Seminar
“Getting More Customers”
Hyatt Regency O-Hare 
DATE: February 18, 2012
TIME: Saturday, 8:00 am – 10:00 am
LOCATION: Rosemont, IL


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